HYDROFLEUR ®
WHAT IS HYDROFLEUR?
Synthetic Ingredient For Perfumery Overview
Hydrofleur is a Colorless to pale yellow liquid that i had the pleasure to first sniff at WPC (world Perfumery Congress) 2018 in Nice during a presentation named: “The Past, Present and Future of Signature Perfume Ingredients,” where Robert Bedoukian, CEO of Bedoukian, demonstrated the ingredient, which can be used at levels as low as 1% that of traditional ingredients in formulations.
Profile
📂 CAS N° — 62439-42-3
⚖️ MW — 158,24 g/mol
📝 Odor Type — Floral (Muguet / lily of the valley)
📈 Odor Strength — Medium
👃🏼 Odor Profile — Aldehydic, fresh "ozonic", a subtle moss note surrounded by a marine freshness. Intense. in a few minutes the muguet comes, straight and clear.
Official description for BRI: A powerful, crisp, watery, and ozonic effect with bedewed white floral notes reminiscent of muguet and tuberose, combined with fruity shades of raspberry and melon.
⚗️ Use — Strong, diffusive, and a great floralizer; boosting the floral notes of a fragrance, even when used in trace amounts. Works extremely well in floral and fruity types to which it adds freshness, radiance, and complexity.
Suggested dosage: Traces - < 1.0% in the final end use formulation.
Of course, it is normal to comapre this to Hydroxycitronellal, where Hydrofleur is missing a little bit of opening in the topnote but globally the floralcy is there. Tested on Chanel 5 type formulation.
Hydrofleur is the first product to be presented in their collaboration with P2science
Hydrofleur is made from sustainable raw material origin using first-of-kind manufacturing technology that adheres to the 12 Principles of Green Chemistry. The result is a 100% renewable, multi-faceted aroma ingredient that meets Clean Beauty and Clean Fragrance standards — Bedoukian says.
The 12 principles of green chemistry in brief:
Prevent waste
Atom Economy
Less Hazardous Synthesis
Design Benign chemicals
Benign Solvents & Auxiliaries
Design for energy efficiency
Use of renewable Feedstocks
Reduce derivatives
Catalysis (vs Stoichiometric)
Design for degradation
Real time analysis for pollution
Inherent benign chemistry for accident prevention
Sources and informations:
Fulvio Ciccolo, 2018 & 2021
Bedoukian Research
P2science